Formula 4 Power Stroke boat powered by Honda.CRF450 RALLY winning motorcycle category at Dakar Rally.

Honda’s rugged race truck, the Baja Ridgeline.HondaJet Elite S: the fastest, farthest and highest-flying aircraft in its class.Honda S-Dream setting a class record at Bonneville Speed Week.Max Verstappen’s Honda-Powered F1 racecar Oracle Red Bull Racing’s RB16B crossing the finish line in Abu Dhabi and winning the 2021 FIA Formula One World Championship™.All-new 2023 Honda Civic Type R – the most powerful Type R ever.RC142 Motorcycle on the iconic Isle of Man TT Race.Type A Motorized Bicycle: a prototype developed by Soichiro Honda.Viewers will see new and iconic heritage Honda products from the driver, rider, captain and pilot perspective during the “Forever Determined” spot, set to John Cena’s voiceover – the official voice of the Honda brand, including: “Forever Determined” will also air on Spanish-language networks and Asian media to reach multicultural audiences.

The spot also highlights new directions in mobility, from HondaJet to future products like Honda eVTOL (electric vertical take-off and landing) aircraft, and a nod to Honda’s accelerating efforts in research and development in the field of space technologies. “Forever Determined” features more than 70 years of iconic Honda products from the past, present and into the future: the Honda Type A Motorized Bicycle and RC142 Motorcycle, the all-new 2023 Civic Type R, as well as race vehicles from desert racers like the Baja Ridgeline, and Honda-powered Formula 1® championship machines. Honda “Forever Determined” Creative and Featured Products “From the road to the ocean to the skies, we’re sharing how Honda is embarking on new mobility initiatives to help people make their lives better today and into the future.” “As Honda prepares for our electrified future, we want to connect with brand enthusiasts and a new generation of customers to show how the values of Honda have brought a wide range of innovative mobility products to life,” said Jessika Laudermilk, Senior Manager, Honda Auto Marketing. The new :60 commercial also highlights new initiatives that enable Honda to take on future challenges. “Forever Determined” puts viewers in the driver’s seat of some of Honda’s most iconic products – past, present and future – all developed through innovative technology and the sheer determination of Honda engineers.

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